PROGRAMME ITINERARY
THE BEACH: AN OPPORTUNITY FOR ENTERPRENEURALISM AND INNOVATION
PROJECT THEMES:
- Beach activities
- Beach cleanning
- Beach accessibility
- Beach security/safety and confort
- The beach as a social environment
- Physical evolution and morphological changes in a beach
- The beach as an office
- Coastal law, what we can do and cannot do? What opportunities does it provide?
- Beach planning and management
NEW TECHNOLOGIES RELATED TO THE BEACH
- Internet of things
- Virtual reality
- Augmented reality
- Geolocation
- Big data
- Social media
- Mobile Apps
THE MARKET
- Sun and beach tourism sector. Present and evolution
- Market segmentation. Beach user profiles
- Sun and beach tourism trends
- Other markets related to the beach reality
- Public tender and public ad inistration as a client
BUSINESS MANAGEMENT
- Business model generation and improvement
- Opportunity analysis and validation
- Market research, discovery of new clients and marketing plan
- Economic analysis and financial planning
- Minimum viable product and market test
- Intellectual and industrial property