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#ProgramaPrimer

PROGRAMME ITINERARY

THE BEACH: AN OPPORTUNITY FOR ENTERPRENEURALISM AND INNOVATION

PROJECT THEMES:

  • Beach activities
  • Beach cleanning
  • Beach accessibility
  • Beach security/safety and confort
  • The beach as a social environment
  • Physical evolution and morphological changes in a beach
  • The beach as an office
  • Coastal law, what we can do and cannot do? What opportunities does it provide?
  • Beach planning and management

NEW TECHNOLOGIES RELATED TO THE BEACH

  • Internet of things
  • Virtual reality
  • Augmented reality
  • Geolocation
  • Big data
  • Social media
  • Mobile Apps

THE MARKET

  • Sun and beach tourism sector. Present and evolution
  • Market segmentation. Beach user profiles
  • Sun and beach tourism trends
  • Other markets related to the beach reality
  • Public tender and public ad inistration as a client

BUSINESS MANAGEMENT

  • Business model generation and improvement
  • Opportunity analysis and validation
  • Market research, discovery of new clients and marketing plan
  • Economic analysis and financial planning
  • Minimum viable product and market test
  • Intellectual and industrial property